Service
BTL Activations and Sampling
Turn a walk-past into a first try.
Turn a walk-past into a first try, and a first try into a habit.
Activation and sampling
The work
Turning operational effort into measurable execution.
Activations are only worth the footfall they convert. We plan for reach and frequency first, then design the interaction that earns the trial.
Every campaign closes with a post-activation report: contacts made, samples given, trials converted, cost per trial.
What's included
Built around the way your operation actually works.
A structured service layer designed to bring consistency, visibility and execution into the operation.
Product demonstrations
Sampling campaigns
In-store engagement
Trial generation
New launch activation
Post-campaign reporting
The challenge
Footfall is not a result
Most activation reports end with s and samples. Neither is a business outcome. The question a brand should ask is what a converted trial cost and how many of those shoppers came back.
Activations also fail quietly on placement: the right idea at the wrong catchment, on the wrong day, in front of the wrong shopper.
185+
Cities and towns activated
Per site
Cost-per-trial reporting
48 hrs
Post-campaign report turnaround
Planned for reach, judged on trial
A clear operating method from start to finish.
Catchment selection
Sites chosen on shopper profile and footfall quality, not availability, with reach and frequency modelled before the calendar is locked.
Interaction design
The demo is built around one behaviour change: taste it, feel it, try the shade, smell the difference. One clear ask per shopper.
Trained activation crew
Crew rehearsed on the script, the sampling protocol and the data capture flow before day one.
Cost per conversion
Every campaign closes with contacts, samples, conversions and cost per trial, plus a recommendation on which sites to repeat.
Deploy this when
Where this service creates the most operational value.
- You are launching into a new market or category
- Trial is the barrier, not awareness
- You want site-level proof before scaling a campaign
- Sampling budgets need a defensible conversion number
Questions we get asked
- Do you handle permissions and site rentals?
- Yes, including mall, society and modern trade tie-ups, with costs presented transparently.
- What formats do you run?
- In-store demos, sampling counters, society activations, RWA and corporate parks, and launch-day store takeovers.
- How is data captured?
- Digitally at the counter, with consent, so contacts flow to your CRM rather than sitting in a spreadsheet.
Continue exploring
Often deployed together with
Start here
You built it for someone. Let's get it into their hands.
If your product is listed, visible and still not selling the way you know it should, we will find what is blocking it and build the field system that fixes it. It starts with one audit.